Our story

We built this for the author we used to be.

My Indie Author Site exists because I spent five years watching brilliant writers lose weekends to plugin updates, four-thousand-dollar dev quotes, and tools that were "almost right." So I partnered with Mansfield Digital — fifteen years of premium web craft — to build the platform I wished existed.

The beginning

Five years of watching, then building.

I've spent the last five years quietly helping authors build their websites. Not as an agency. Not as a side hustle. As a friend. Someone who'd answer the panicked Sunday-night text — "my site is down again" — and stay on the phone until it wasn't.

What I saw, over and over, was the same story: a brilliant writer, a finished manuscript, and a stack of "almost right" tools that ate every weekend. WordPress. Mailchimp. Canva. ConvertKit. Zapier. LinkTree. Six monthly bills, four logins, and a vague sense that the platform was always one update away from breaking.

"Authors didn't sign up to be webmasters. The tools should bend to the writer — not the other way around."

So I partnered with Mansfield Digital — a development shop with fifteen years of building premium websites — to build the platform I wished my author friends had access to. One login. One bill. One dashboard. Built around the way authors actually work.

My Indie Author Site is brand new. We launched in 2026 with a small founding cohort, intentionally. Because I'd rather know every author on the platform by name than be one more vendor in their bookmarks bar.

Why we exist

Authors became writers to write — not to fight with technology.

My Indie Author Site exists to put the writing back at the center. We handle the platform, the hosting, the email, the updates, and the 2 a.m. plugin breakdowns. You handle the words.

What we believe

Four principles. Zero compromises.

Every product decision, every support reply, every line of code we ship runs through these. Every time.

Authors own their audience.

Your email list is yours. Your customers are yours. Your data is yours. We will never sit between you and the people who buy your books — and you can export everything, anytime, no questions asked.

No tech frustration.

If it takes more than two clicks, we redesign it. If it takes a plugin, we build it in. If it breaks at 2 a.m., we fix it before you wake up. Your job is the manuscript — not the maintenance.

Humans, not tickets.

Every message is answered by a real person who understands authors. No chatbots. No "please wait 24–48 hours." It feels like having a quiet, capable web developer on speed dial — because that's exactly what it is.

Writers are our customers, not our content.

We don't sell your data. We don't upsell at every click. We don't lock you in. The relationship is simple: you pay us, we serve you. If you ever want to leave, we hand you the keys to your own platform.

The founder

Hayward Rodgers

Founder & operator

I've spent the last five years quietly being the friend authors text when their site goes down. Before that, I was a writer myself — which is why I know exactly how much weekend a single plugin update can eat.

I built My Indie Author Site so the next five years can look different. Smaller bills. Fewer dashboards. A platform that handles the boring stuff so you can keep your head in the manuscript where it belongs.

If you ever want to talk shop, the contact form goes straight to me. Not a ticket queue. Not a chatbot. Me.

Ready to build?

Let's give your readers a home that matches the writing.

We're letting the first 50 founding members in at pricing that will never exist again.

Claim your founding spot →Ask a question